ビジネス・経済 Global Marketing tenth edition Amazon.com: Global Marketing eBook : Green, Mark, Keeganの詳細情報
Amazon.com: Global Marketing eBook : Green, Mark, Keegan。International Marketing 10th (tenth) Edition by Czinkota。英語で学ぶビジネス最前線|大学英語教科書出版 成美堂。Amazon.com: HBR's 10 Must Reads on Strategy, Vol. 2 (with。For courses in global marketing. Familiarises students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.